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| Because you catch more fish with Sébile . . . |

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A perfect lure for every species
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| Mimics natural pray more accurately from years of technical innovation & design |
| Voted No#1 by more major tradeshows than any other lure brand in the last 4 years |
Who is Sébile?
French angler Patrick Sébile is CEO, founder and lure designer of his namesake tackle company, SÉBILE Innovative Fishing, which he started in 2006. An IGFA Representative and dedicated conservationist of fish and their habitats, Sébile ran his own sportfishing lodge in Africa for over 15 years, he has written seven books on fishing including one titled Les Poissons a Pecher dans Toutes les Mers du Monde (Sportfish of All the World's Seas) and hundreds of articles. His photo has graced over 150 fishing magazine covers. At one time or another, Sébile has held 300 IGFA, European and French fishing records.
Patrick Sébile is a fanatical angler who spends most of his time at large touring the world's waters with outdoor journalists, professional guides and renowned anglers worldwide. Since 1984, Sébile has meticulously kept his own records of species caught while traveling the globe to fish in fresh and salt water in 63 countries. In June 2010 Sébile landed his 600th species of fish a Vermillion Snapper while fishing off the Catalina Islands, California.
Patrick Sébile says, "Fishing with my lures is like fishing with myself beside you, sharing my knowledge and experience as a fisherman and lure designer with you. Every design has been extensively tested by me; the finishes, the balance and actions adjusted to near perfection so that every lures is easy to use and effective for everyone from the novice fisherman to the pro angler. High quality is a part of this and is therefore Sebile's commitment to you – to always produce a high quality lure for you." |
Innovative Fishing
It is this passion, experience and in depth knowledge of the widest possible range of species and fishing styles that informs Patrick Sébile's lure designs. Sébile combines his love of fishing with a background in mechanical design principles such as turbulence and hydrodynamics to make his lures more effectively replicate a real life baitfish. Complex body shapes never seen before are the trademark of SÉBILE lures, like the Slim Stick, Ghost Walker, Bonga Jerk, Splasher, Onduspoon, Slender Eel, Proppler Buzz and more. These lures are designed to attract fish rather than the angler! |
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Oil filled lures – visual effects replicating a bleeding fish or a fish losing its scales plus a low frequency vibration to more accurately mimic an ailing fish make these lures even more attractive to predators |
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Strong jointed hard bodied and soft plastic lures with a 'magic' lifelike action |
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Bonga Jerk troll to (and catch fish at!) 20 knots |
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Koolie Minnow LL that dives to 75ft |
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Versatile soft plastic weedless rig with moveable rubberised tungsten weights to change the way a soft plastic sinks in the water |
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Salt and Sun Series - foam filled and painted on the inside for the most durable bluewater finish |
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Ultrasonic body welding – all SÉBILE lures benefit from this making them 20-30% stronger than standard glues lures |
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Full wire reinforced – a double stainless wire, welded for maximum strength, runs through all Full Wire lure for maximum strength |
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Superior hooks, matched to each lure's ideal usage with light, medium, heavy or big game gear |
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The Winning Team
SÉBILE has only been in business for four years, since 2006, and already the company has won eleven of the international tackle industry's most highly-coveted awards, including winning awards at all three of the world's major international tackle trade shows in 2010, ICAST in the USA, EFTTEX in Spain and AFTA on the Gold Coast. To have such success in such a short time is exceptional and unprecedented, and a testament to Sebile's commitment to innovation, quality manufacture and performance.
At the Australian Fishing and Tackle Association's trade show held from August 14-16, 2010 on the Gold Coast, SÉBILE won an unprecedented four awards, including Best Hard Lure for its Koolie Minnow BRL Big Round Lip, Best Soft Lure for its Magic Swimmer Soft, Best Terminal Tackle for the SÉBILE Soft Weight System, and Best Medium Stand for its booth with casting length lure demonstration tank. No company or brand has ever won four awards at this show before.
Speaking from the Australian Fishing Tackle Trade Show floor upon accepting the four awards, company founder, CEO, lure designer and legendary angler Patrick SÉBILE said, "Ever since I was a little boy, I have always dreamed of having my own lure company. Yet never have I imagined winning so many awards or being so popular with the media, retailers and shopkeepers who voted for SÉBILE in Australia and the outdoor writers, editors, wholesale buyers and retailers who voted for us at EFTTEX and ICAST. To each of you, I dearly thank you for helping make the success and reality of SÉBILE surpass even my wildest dreams!"

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In June 2010, SÉBILE became the first brand on record to win three awards at EFTTEX
The European Fishing Tackle Trade Exhibition in Valencia, Spain with Best Hard Lure for its D&S Crank, Best Metal Lure for its Pro-Shad Spinnerbait and Best Terminal Tackle for the SÉBILE Soft Weight System.
July 2010 at ICAST, the International Convention of Allied Sportfishing Trades in Las Vegas, Nevada.
SÉBILE won the Best Terminal Tackle award for the SÉBILE Soft Weight System.
In August 2010 at AFTA, the Australian Fishing Tackle Association trade show on the Gold Coast, Queensland.
SÉBILE became the first brand on record to win four awards at the one show – Best Hard Lure for the Koolie Minnow BRL, Best Soft Lure for the Magic Swimmer Soft, Best Terminal Tackle for the Soft Weight System and Best Medium Stand.
ICAST in 2009 in Orlando, Florida:
SÉBILE became the first company in ICAST's 41 year history to win both hard and soft lure categories, including Best Soft Lure for its Magic Swimmer Soft and Best Hard Lure for its Spin Shad.
EFTTEX 2008 in Rome Italy:
SÉBILE won Best Hard Lure for its Stick Shadd Blood Red series.
Plus many more awards . . . |

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The wonderful possibilities that SÉBILE brings to Australian anglers has only just begun! SÉBILE offers dozens of different models, sizes and finishes to meet any fish or fisherman's desire.
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For topwater aficionados, SÉBILE offers the exciting surface antics of the Bonga Minnow (regular and Full Wire Reinforced), Ghost Walker (regular and Full Wire Reinforced), Proppler Buzz, Slim Stick and Splasher (regular and Full Wire Reinforced). |
| Crankbait lovers may want to equip themselves with SÉBILE 's Crankster SR Shallow Runner, Crankster MR Medium Runner, Rattsler SL Small Lip, ML Medium Lip and Rattsler VLL Very Long Lip. |
| Long-bodied, plastic-lipped minnow or jerkbait options include the ACast Minnow SL Small Lip, ML Medium Lip, ACast Minnow MR Medium Runner and DR Deep Runner, plus the cool Koolie Minnow SL Small Lip, ML Medium Lip (regular and Full Wire Reinforced) and AFTA award-winning BRL Big Round Lip (regular and Full Wire Reinforced), Koolie Minnow LL Long Lip (regular and Full Wire Reinforced), and Slender Eel. |
| Lipless hard baits include the Bonga Jerk (regular and Full Wire Reinforced), the Flatt Shad SU Suspending and SK Sinking, the Flatt Shad XH Extra Heavy, Flatt Shad Snagless, the EFTTEX award-winning Stick Shadd FL Floating, SU Suspending and SK Sinking in 72, 90 and 114mm sizes. Also the Full Wire Reinforced Stick Shadd FL Floating, SK Sinking and FSK Fast Sinking in 155 and 182 mm sizes. All Full Wire Reinforced models are lures of exceptional strength for brutes that can destroy ordinary lures. A doubled stainless wire, welded for maximum strength, runs through these lures from end to end, along with extra strong hooks and split rings. |
| Of course there is the world-famous Magic Swimmer jointed lipless swimbait in SK Sinking, SSK Slow-Sinking as well as the amazing FSK Fast-Sinking version that swims on its own as it falls. |
| Soft lures include the AFTA and ICAST award-winning Magic Swimmer Soft, the Stick Shadd Hollow and the new, hollow A.T. Worm in floating and sinking versions. |
| The Onduspoon is a unique hard plastic rattling spoon unlike any other. |
| Metal lures are the EFTTEX award-winning Pro-Shad Spinnerbait Trophy, Pro-Shad Spinnerbait Finesse, the ICAST award-winning Spin Shad, Vibrato, Fast Cast and Shallow Spoon. |
| Terminal tackle that SÉBILE offers includes the AFTA, ICAST and EFTTEX award-winning Soft Weight System, the Flats Jighead, Light, Medium and Power Game Snaps, plus Split Rings and Dressed Trailer Hooks. |
| The Salt & Sun Series is for big game predators such as the giant GT, coral trout, Spanish mackerel, longfin, yellowfin and dogtooth tuna, wahoo, red bass, jobfish, grouper and more of the ferocious big game species that patrol the offshore reefs of the Coral Sea. Nearly indestructible models in the Salt & Sun Series have the strongest hooks available, super heavy duty split rings and reinforced bodies that are foam-filled so even hard, toothy bites don't faze these lures. S&S models include the Bonga Minnow S&S, Bonga Jerk S&S, Koolie Minnow BRL S&S, Koolie Minnow LL S&S, Flatt Shad XH S&S, Stick Shadd FL & SK S&S and Splasher S&S. New sizes for 2011 have stainless steel plate internal construction that defies destruction! |
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